Quality wins. But have you ever wondered what the meaning of quality content is?
How do marketers guarantee they are creating something that is of high quality?
It is a tricky question, indeed.
“Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.”
Doug Kessler, Co-founder of Velocity
Quality content is a game-changer in social media marketing. The content is the King, and it rules the platform; it directs both the influencers and the users. Instagram revolves around quality content. High-quality content is nothing but successful content.
Why is quality content so relevant, and how to create quality content?
What is Content?
Content is nothing but a piece of information communicated from one person to another. In an online environment, that information transfers over the internet. The person who creates the content is a social media influencer, and the person who receives that information and benefits from it is the user. The best part is they can be from anywhere in the world. In a digital business, content can exist in various forms; today’s popular types of content are:
- Video files
- Audio files
The content can be presented in varying tones such as informative, motivating, sales/persuasive, entertaining, and thought-provoking. Do not display the content in an abusive form against a community or a person.
As an influencer, it is your primary responsibility to spread quality content to your audience.
On Instagram, content can be classified as either informative or entertaining, depending on its interest.
Even though this fancy term “Quality content” is used a lot in marketing now. It was quoted way back in 1996 by Bill Gates, keeping in view the explosive growth of the internet at that time, he wrote an essay titled “Content is King” and published it on Microsoft’s website.
In his essay, he quoted.
“Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.“
Bill Gates is a true visionary who could predict the future of the internet.
Why is content marketing valuable?
Content provides value to its audience. These days the audience prefer getting educated before getting pitched. They try to understand the content before getting pitched. If the content is relevant to the users, they are demand more, and that is how a page becomes popular.
If you can make the user think that the content is specifically designed only for him, you nailed it; you have some quality content.
Smartphone has made social media marketing, a potential strategic way for sales. It is evident when you have 1billion users on Instagram, that is where you promote your business. Isn’t it?
Instagram is the star student of marketing strategies. Most users browse social media with an open mind for their past time just about any content they like. How do you intercept their thoughts, make them look at your content?
Content marketing is crucial for a business or a startup because it allows them to communicate their ideologies and talk about who they are. Paid Ads will promote your reach, but why don’t you try both pay ads and posts every day. This strategy will add a lot of value to your business page. With your power content, you can transform your business name from a random unknown stranger to a close acquaintance.
On Instagram, content is everything. Companies and influencers who produce relevant and engaging content consistently win the game. I want to put the focus light on these two words, “relevant” and “consistent.” You have to produce quality content that is relevant and makes the user think they are learning something from your page every day. Do not post only random quotes every day.
Use a content strategy by creating relevant categories and rotate the feed around those categories.
To ease your work, you can take the help of content repurposing wherein you convert a video into a podcast, and then into small-sized videos, and then into an infographic, and then pictures. The options are endless when you are creative; you can do wonders.
Video is a preferred format on Instagram.
Every social media platform has a dominant content format. For example, Google is predominantly about articles and websites. Twitter uses 280 characters of content. Instagram is all about images and videos. Research has shown that people on Instagram are interested in a lot of videos compared to other formats. Instagram Stories and IGTV back this research. So if you’re thinking of Video marketing, Instagram is your savior.
To get started, you need to select your niche that’s relevant to your business. When you pick a niche, you will define your target audience for your content. Then select a few categories you’ll be posting in. These categories will broaden your feed and offer you a variety of choices.
On Instagram, the more personal the content, the better. Take people backstage into your business and life stories. Show them what you do and how you do it. This strategy builds trust, but it is an essential indicator that you trust and care about your work and your audience.
These are few strategies you can use on Instagram and Pinterest to make your content more attractive. Remember that content is a major attracting factor for your business.